Welcome to Brandagement, LLC.
As a consultant, Josh Robbins, the llc sole member, developed the social media and influencer strategy for a publicly-traded pharmaceutical company to achieve a 67% increase in drug sales in 18 months during a FDA-approved drug rename and successful relaunch.
As the senior consultant for social media marketing for the ‘World’s Fastest HIV Test’, he created and administrated the launch of an annual National HIV Testing Day activation across multiple countries with a fierce strategy and creative that included social media influencers across multiple chronic conditions—resulting in a noted sales spike, over 750K impressions, and 250K accounts reached week one, and grew one social channel 27% organically year over year. You may know the campaign, as you still see it making the rounds: #OnlyOneMinute.
Utilizing the same patient-driven strategy, he launched #HealthAdvocateDay celebrating peer health advocates during a 12-hour marketing program on Twitter resulting in over 1.5M impressions and over 550K accounts reached the first year and a 45% increase in impressions during year two organically—2.2M! And this program’s strategy, launch, creative, and vision is Robbins’ and he plans to continue this awareness day each year. The initial funding for the project came from The HealtheVoices Impact Fund.
Prior to developing strategy for pharmaceutical companies and meaningful engagement opportunities with patients for national health information website clients, Robbins understood how to pitch, package, and sell talent to buyers– owning a successful theatrical actor and talent agency in Nashville, TN. Although the agency’s divisions (which initially included a branding division, a children’s agency, and adult representation), split several years back and each landing in the perfect director’s hands, Robbins knew that working and representing social media influencers living with chronic health conditions would be back on his plate. And the relaunch of BNA Talent Group — an agency representing freelance chronic health influencers on social media for projects with national brands and international pharmaceutical companies in a highly regulated environment.
To read more about Josh Robbins’ work history, click here.
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